Privacy Policy Merah44 – Our Commitment to Malaysian Players' Privacy

Merah44 ("we", "the Platform") is committed to protecting the privacy of all users on our platform. This Privacy Policy applies to all personal information collected, processed, or stored by merah44 in connection with your use of our platform – including the merah44.best website, mobile applications, and all related services.

This policy is developed in line with reasonable data protection requirements and sets out the principles merah44 follows when handling the personal data of our members in Malaysia. We recognise that your trust is our most valuable asset, and we take this responsibility very seriously.

If you have any questions or concerns about how we handle your personal data, please contact us at support@merah44.best. Our privacy team is ready to help and will respond within 48 business hours.

Merah44 collects your personal data through several channels – directly when you interact with the platform, automatically during use, and in some cases through authorised third parties. Here is a summary of the data we collect:

We only collect data that is genuinely necessary to provide a safe and quality merah44 experience. We do not collect sensitive data such as medical information, biometric data, or credit card details directly – all payments are processed through accredited third-party payment providers.

Merah44 uses your personal data only for legitimate and necessary purposes. Below is a complete list of how your data is used on merah44:

• Account Management: Creating and maintaining your merah44 account, verifying your identity at login, and processing account change requests.
• Transaction Processing: Processing deposits and withdrawals in Malaysian Ringgit (RM) via your preferred Malaysian payment methods.
• Service Provision: Enabling you to bet on sports such as Liga Super Malaysia, EPL, and badminton, as well as play Live Casino games, slots, and jackpot.
• Age Verification & KYC: Ensuring all merah44 members are aged 18 and above, and verifying identity before withdrawals are processed.
• Security & Fraud Prevention: Detecting and preventing fraudulent activity, money laundering, multiple account ownership, and platform abuse.
• Customer Support: Responding to enquiries, resolving technical issues, and processing complaints submitted to the merah44 support team.
• Platform Enhancement: Analysing usage patterns to improve the interface, performance, and features of the merah44 platform over time.
• Service Communications: Sending you important notifications about your account, changes to our terms, or security information you need to be aware of.
• Marketing (with consent): Sending you information about merah44 promotions, bonuses, and offers only where you have given your explicit consent.
• Responsible Gaming: Monitoring betting patterns to identify signs of problem gambling and provide appropriate support where needed.

We will not use your data for any purpose not stated above without first obtaining fresh consent from you.

Merah44 does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes. However, there are limited situations where we need to share certain data with specific parties in order to deliver our services:

• Payment Providers: Transaction information required to process your deposits and withdrawals via Touch 'n Go eWallet, DuitNow, GrabPay, Boost, ShopeePay, and FPX. Data shared is kept to the minimum necessary and used solely for transaction processing purposes.
• Game Providers: Game session data required by casino and slots providers to display games and calculate outcomes fairly. These providers are bound by strict confidentiality agreements with merah44.
• Identity Verification Services: Identification data required for the KYC (Know Your Customer) process to verify your identity and comply with anti-money laundering requirements.
• Technology Service Providers: Hosting, cybersecurity, and analytics companies that help us operate the merah44 platform safely and efficiently. All these providers are bound by strict data protection agreements.
• Legal Authority: Where required by law, court order, or directive from a competent authority in Malaysia, we may be obligated to disclose certain information. We will notify you wherever possible, unless prohibited from doing so by law.

Merah44 invests heavily in security infrastructure to ensure your personal data remains protected at all times. Here are the security layers we have in place:

• 256-bit SSL/TLS Encryption: All communications between your device and merah44's servers are encrypted using 256-bit SSL/TLS protocols — the same standard adopted by Malaysia's leading financial institutions.
• Hashed Password: Your password is never stored in plain text. We use a one-way, irreversible hashing algorithm with a unique random salt applied to each account.
• 24/7 Security Monitoring: merah44's security team monitors the platform around the clock to detect and respond to any cyber threats or unauthorised access attempts.
• Internal Access Controls: Members' personal data is only accessible to merah44 staff who require it for their specific duties, and is subject to strict role-based access controls.
• Secure Data Backup: merah44 data is regularly backed up to secure, encrypted locations to ensure data recovery is possible in the event of a technical incident.
• Regular Security Testing: We conduct regular penetration testing and security audits to identify and patch any vulnerabilities before they can be exploited.

While we take all reasonable steps to protect your data, no security system is completely foolproof. We encourage you to play your part in keeping your account safe — use a strong password, never share your login credentials, and contact us immediately if you suspect any unauthorised access.

Merah44 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit merah44. The following are the types of cookies we use:

• Essential Cookies (Required): Required for core platform functions – such as maintaining your login session, remembering items in your betting slip, and securing transactions. These cookies cannot be disabled.
• Preference Cookies: Remembering your preferences such as language (Bahasa Melayu), display settings, and other personal preferences to make your merah44 experience more comfortable.
• Analytics Cookies: Helps us understand how members use merah44 – which pages are visited most, which features are most popular, and where members run into issues. This data is used to improve the platform.
• Security Cookies: Used to detect suspicious activity, prevent fraud, and keep your account secure throughout your session.

You can manage your cookie settings through your web browser. Please note that disabling certain cookies may affect the functionality of the merah44 platform. For the best experience, we recommend keeping essential and preference cookies enabled.

Merah44 does not use third-party cookies for advertising or cross-site tracking. Data collected through our cookies is used solely to improve your experience on the merah44 platform.

As a merah44 member, you have the following rights regarding your personal data. To exercise any of these rights, contact us at support@merah44.best:

Merah44 only retains your personal data for as long as necessary for the purposes stated in this policy, or as required by applicable law. The following are our data retention guidelines:

• Active Account Data: Data is retained for the duration your merah44 account remains active, plus the additional time required to resolve any outstanding claims or disputes.
• Financial Transaction Data: Records of deposit and withdrawal transactions in MYR are retained for a minimum of 7 years to comply with financial regulations and anti-money laundering requirements.
• Support Communication Data: Customer support conversation records are retained for 2 years for quality control, dispute resolution, and service improvement purposes.
• Technical Log Data: System logs and technical data are retained for 90 days for security and technical troubleshooting purposes.
• Data Following Account Closure: When an account is closed at your request, merah44 will delete or restrict your personal data within 90 days, except for data that must be retained to meet legal obligations.

Once the retention period expires, your personal data will be securely deleted or anonymised so it can no longer be linked to you. Anonymised data may still be used for analytics and platform improvement purposes without revealing your identity.

The merah44 platform is exclusively for users aged 18 and above. We do not knowingly collect, store, or process any personal data from individuals under the age of 18.

Merah44 uses age verification measures to prevent minors from registering on the platform. If we discover or receive information indicating that a member is under 18 years of age, the account will be closed immediately and all associated data will be deleted without delay.

If you believe your child or any other minor has registered on merah44, please contact us immediately at support@merah44.best. We will investigate and take appropriate action without delay.

Merah44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, new legal requirements, or service improvements. Each new version will be published on this page with an updated "Last Updated" date.

For significant and material amendments — such as changes to how we use your data or new categories of data being collected — merah44 will endeavour to notify you via the email address registered to your account or through an in-platform notification at least 14 days before the amendment takes effect.

Your continued use of the merah44 platform after an amendment takes effect constitutes your acceptance of the revised Privacy Policy. If you do not agree with the changes, you have the right to close your account and request deletion of your data before the amendment comes into effect.

We encourage you to review this Privacy Policy page periodically to stay informed on how merah44 protects your data. Version history of the Privacy Policy is available upon request from our support team.

If you have any questions, concerns, or requests regarding this Privacy Policy or how merah44 handles your personal data, please do not hesitate to reach out. We are committed to providing a transparent and meaningful response to every privacy enquiry.

• Email: support@merah44.best – mark the subject line "Privacy Enquiry" for a faster response
• Live Chat: Available on merah44.best, 24 hours a day, 7 days a week
• Response Time: We are committed to responding to all privacy enquiries within 48 business hours.

The merah44 privacy team is fluent in Bahasa Melayu and understands the needs of Malaysian players. You are welcome to write to us entirely in Bahasa Melayu and we will reply in kind.

If you are not satisfied with our response to any privacy concern, you have the right to lodge a complaint with the relevant data protection authority.